Chanel’s smartest move (at least for its current sales) may have been never debuting bags made of logo-covered canvas in the early 2000s, when such bags were a consumer goldmine. In recent years, brands that used that tactic to create a lower price entry point for aspirational customers have seen their sales fall off; not only do consumers not want those bags as much as they used to, but they’re increasingly less willing to pay for any bags from a brand that’s known for them. It can hurt a brand’s leather business by association.
The Chanel Boy Bag continues to sell briskly and inspire lust in consumers all over the world, and in response to the demand, Chanel has produced the bag in a wide variety of colors, sizes and materials. You immediately get classic Chanel vibes when you see the Boy Bag, but it’s more casual and approachable than some of the brand’s more traditional offerings.
Ever since we heard rumors that the classic Chanel Grand Shopping Tote was being discontinued, we've been paying close attention to what members of our PurseForum have been hearing from their Chanel sales associates and friends at the brand. While we haven't been able to confirm anything (brands of Chanel's caliber tend not to dignify these things with a response until they're good and ready), it seems like the whispered-about changes at Chanel go far beyond just the potential disappearance of a popular tote.
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